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Competing for Customers: Why Delivering Business Outcomes is Critical in the Customer First Revolution by Craig LeGrande, Amir Hartman, Jeb Dasteel

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9. How Rockwell Automation Measures Success

Rockwell Automation may have been born in the age of the Model T, but it has grown and prospered in the age of the Tesla. The Milwaukee-based industrial automation company pioneered many of the key technologies that have powered the industrial age, introducing—in 1904—one of the world’s first motor controllers for industrial cranes. In the century that followed, Rockwell launched thousands of electromechanical products, from the rheostats inside radios to the programmable logic controllers that orchestrate the world’s assembly lines.

Although Rockwell’s early devices may be worthy of a display case in the Smithsonian, the Rockwell Automation of today is more akin to a Silicon Valley start-up than a ...

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