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Competing for Customers: Why Delivering Business Outcomes is Critical in the Customer First Revolution by Craig LeGrande, Amir Hartman, Jeb Dasteel

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8. How GE Power Fuels Growth by Delivering Outcomes

When you think of a company that is breaking new ground in digital business models, GE Power may not be the first company that comes to mind. Headquartered in Schenectady, New York, Power is GE’s largest industrial business, recently earning more than $27 billion in revenue from the efforts of approximately 38,000 employees serving customers in more than 125 countries.

Among other products, GE Power builds the world’s most powerful and efficient gas turbine—the 9HA—a 400-ton engineering tour de force that powers the most advanced power plants around the globe. The GE division excels in many other industrial fields, from distributed power and nuclear energy to wind, water, and other renewable ...

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