Book description
How to compete in the right space for greater profitability and growth
The Internet, mobile technology, the ubiquity of information and the availability of big data have dramatically increased the speed and impact of success and failure. Companies today know that they must be competitive, but precisely where, and more importantly how, to compete is not always easy to identify—until now. Compete Smarter, Not Harder explains how to prioritize market opportunities so that a company's strengths in one area can be leveraged across multiple markets. Using cutting-edge academic research and extensive industry practice, author William Putsis outlines the strategic decisions needed to determine which space provides the best margins, overall profitability, and growth potential.
Details a step-by-step process for strategic prioritization, from strategic market selection to the tactics of execution, providing competitive advantage across markets
Written by Doctor William Putsis, a professor of marketing, economics, and business strategy at the University of North Carolina at Chapel Hill, who has consulted and led executive development efforts with leading companies throughout the world
Prioritize with conviction. Make absolutely sure that all of your hard work goes toward the right space.
Table of contents
- Cover Page
- Title Page
- Copyright
- Contents
- Front
- Introduction
- CHAPTER 1: The Importance of Fundamentals
- CHAPTER 2: Finding the Right Market Opportunities
- CHAPTER 3: Managing the Risk of Growth
- CHAPTER 4: Choosing and Competing Effectively in the Right Space
- CHAPTER 5: Targeting the Right Customers in the Right Space with the Right Offering
- CHAPTER 6: Understanding Your Customers in the Right Space
- CHAPTER 7: Vertical Incentive Alignment and Asset Specificity
-
CHAPTER 8: Setting Tactics in Today's Environment
- The Story of the Whaling Ship Essex . . . Why What You Know May Be More Dangerous than What You Don't
- Points of Positioning
- Points in Time—Offering Timing
- Points of Value—Value Extraction Considerations
- Winner's Curse
- Points of Access—Strategic Barriers to Entry and the Story of Blockbuster
- Points of Touch—The Embodiment of Your Strategy
- Chapter Summary and Key Business Principles
- Key Business Tools
- CHAPTER 9: What Is So Different about Today? Conclusions and Lessons for the Future
-
NOTES
- Introduction
- Chapter 1 The Importance of Fundamentals
- Chapter 2 Finding the Right Market Opportunities
- Chapter 3 Managing the Risk of Growth
- Chapter 4 Choosing and Competing Effectively in the Right Space
- Chapter 5 Targeting the Right Customers in the Right Space with the Right Offering
- Chapter 6 Understanding Your Customers in the Right Space
- Chapter 7 Vertical Incentive Alignment and Asset Specificity
- Chapter 8 Setting Tactics in Today's Environment
- Chapter 9 What Is So Different about Today? Conclusions and Lessons for the Future
- INDEX
Product information
- Title: Compete Smarter, Not Harder: A Process for Developing the Right Priorities Through Strategic Thinking
- Author(s):
- Release date: November 2013
- Publisher(s): Wiley
- ISBN: 9781118708712
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