This Element is an excerpt from Inspire!: Why Customers Come Back (ISBN: 9780131361881) by Jim Champy. Available in print and digital formats.
Today’s most powerful value proposition: combining ease of use with cost savings! How Zipcar has done it--with lessons you can apply in your own business.
Zipcar is the world’s leading car-sharing service. Zipcar’s quick, simple convenience is a road map for success. More and more people are willing to pay a premium for genuine ease of use. But Zipcar leads its field because it is engaging with customers by delivering convenience that actually saves them money.