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Compete By Meeting Unmet Needs: How Zipcar Rethought the Car Rental Business

Book Description

This Element is an excerpt from  Inspire!: Why Customers Come Back (ISBN: 9780131361881) by Jim Champy. Available in print and digital formats.

Today’s most powerful value proposition: combining ease of use with cost savings! How Zipcar has done it--with lessons you can apply in your own business.

Zipcar is the world’s leading car-sharing service. Zipcar’s quick, simple convenience is a road map for success. More and more people are willing to pay a premium for genuine ease of use. But Zipcar leads its field because it is engaging with customers by delivering convenience that actually saves them money.