Compete By Meeting Unmet Needs: How Zipcar Rethought the Car Rental Business

Compete By Meeting Unmet Needs: How Zipcar Rethought the Car Rental Business

by Jim Champy
Released February 2010
Publisher(s): Pearson
ISBN: 9780132138505

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Book description

This Element is an excerpt from  Inspire!: Why Customers Come Back (ISBN: 9780131361881) by Jim Champy. Available in print and digital formats.

Today’s most powerful value proposition: combining ease of use with cost savings! How Zipcar has done it--with lessons you can apply in your own business.

Zipcar is the world’s leading car-sharing service. Zipcar’s quick, simple convenience is a road map for success. More and more people are willing to pay a premium for genuine ease of use. But Zipcar leads its field because it is engaging with customers by delivering convenience that actually saves them money.

Table of contents

  1. Title Page
  2. Copyright Page
  3. FTPress Delivers Elements

Product information

  • Title: Compete By Meeting Unmet Needs: How Zipcar Rethought the Car Rental Business
  • Author(s): Jim Champy
  • Release date: February 2010
  • Publisher(s): Pearson
  • ISBN: 9780132138505