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Compete by Bursting the Bubble: How MinuteClinic Met the Unmet Health Care Needs of Millions—Cheaply and Conveniently

Book Description

This Element is an excerpt from Outsmart!: How to Do What Your Competitors Can’t (ISBN: 9780132357777) by Jim Champy. Available in print and digital formats.

Get outside your airtight cocoon of assumptions, beliefs, and worldviews--and discover your best new opportunities!

MinuteClinic’s founders were bubble bursters, creative guerrillas who thrive on outsmarting complacent companies in industries that run on tired ideas. Bubble bursters come in all cultural shapes and financial sizes, but share one indispensable trait: They see what others can’t, and act on it by applying solid practices everyone else agrees are irrelevant....