Five Benefits of a Consistent Sales Process for Large Deal Selling
Generally speaking, a sales process is a method or procedure consisting of a series of steps directed toward achieving a particular business objective related to contact with customers. In most businesses, the sales process fits within the broader context of a company's go-to-market strategy. That broader context includes business strategy, marketing, sales, customer relationship management, and customer service. However, in most business situations, the sales process is the most visible part of a company's go-to-market strategy. That is because the sales process holds the potential for linking the customer to the company in a very defined manner.
The principal benefit of a well-defined ...
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