Tips on Defining a Large Sale

Although the expected financial returns from a "large sale" vary from company to company, and from business to business within a company, a "large sale" generally includes these characteristics:

  • The sale is a multiyear contract.

  • The sales process is lengthy, frequently twelve months or longer.

  • Multiple resources are required from both the buyer's and the seller's organizations to conceptualize and close the deal.

  • The sale is multidimensional and includes products, services, installation, and/or consulting.

  • The deal provides an enterprise or facility solution.

  • The dollar value of the total deal significantly exceeds that of the typical sale or contract with the company's customers.

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