How to Create a Successful Sales Compensation Design Team

Traditionally, companies have charged human resources or sales administration with the task of designing and implementing the sales compensation program. As new sales roles are defined, however, companies are finding that a team approach to sales compensation design is critical to plan success. Table 4-2 includes the menu of participants in the optimal design team. As you can see from the menu, a cross-functional team is ideal for developing a plan aligned with the new sales role(s) and company objectives, one that is legal and equitable, and can be administered.

Table 4-2. The sales compensation design team.
FunctionRole
Customer serviceHeadquarters and field management

Ensure that the ...

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