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Company and Industry Research by Thomas J. Ottaviano, Hiromi Kubo

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CHAPTER 5

Business Plans

Business plans are an important and common result of good research in business. While researchers sometimes make an effort to find business plans, relatively few are available to the public. Frequently, they are written for a specific purpose and to target a very specific audience. As with other information released by companies, if it wants to keep business plans away from other audiences, a company can and will do so. As a result, a business plan is more of an important result of good research rather than a source that researchers frequently search for.

When considering the many purposes of creating a business plan, two important points will dictate what the business plan will look like and how it will be written. First, ...

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