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Communication Technology Update and Fundamentals, 15th Edition by Jennifer H. Meadows, August E. Grant

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17

Digital Imaging & Photography

Michael Scott Sheerin, M.S.*

*Associate Professor, School of Journalism and Mass Communications, Florida International University (Miami, Florida)

“no time for cameras we’ll use our eyes instead”

--from the song Cameras by Matt and Kim

Introduction

Digital imaging and photography is by far the most popular visual medium of all communication technologies. And it just seems that we only need to use our eyes to take pictures, as image capture technology, to borrow from the Greek, has become “phusis,” defined as a natural endowment, condition or instinct (Miller, 2012). Take a look around you, and I bet there is a device within three feet that you can use to capture an image; perhaps that device is even in your hand ...

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