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Social Networking
Rachel Sauerbier, M.A.*
Why Study Social Networking?
• Social networking sites account for almost 27% of all time spent online–over 10% more than entertainment sites, the second most popular kind of site.
• Four of the top ten apps downloaded for smart phones last year were social media apps.
• Over 70% of adults online in the United States have at least one kind of social media profile.
• Near saturation of social media has occurred in the 18–29 age demographic, with 90% of online users in that age range having one or more social media profiles.
Introduction
Your phone vibrates and the screen lights up with a new notification. Your best friend on vacation ...
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