Brant Guillory, M.M.C.*
• 72% of American households play computer and video games (ESA, 2012).
• 55% of gamers play on mobile phones and other mobile devices (ESA, 2012).
• Video game hardware and games generate billions in revenue each year.
• New gaming devices and games are pushing the boundaries of creativity and technology.
Video gaming is a multibillion dollar industry whose cultural penetration far belies its roots in entertaining mental exercises for overeager engineers. Video games include a variety of hardware and software, as well as multiple delivery and distribution models. Gamer culture has served as the subtext for successful media franchises, such as CBS’s The Big Bang ...