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IPTV: Video over the Internet
Jeffrey S. Wilkinson, Ph.D.*
Why Study Internet Protocol Television (IPTV)?
• IPTV continues to grow in popularity among consumers causing massive structural changes in the business of television, video, and mobile delivery
• Advertisers continue to scramble to take advantage of the phenomenal growth of Internet video as a means of reaching people
• IPTV is a global phenomenon that is not limited to American audiences.
Introduction
In 2012 it was predicted that ‘TV Everywhere’ (Dreier, 2012; Schaeffler, 2012) was upon us. Since then we have witnessed an explosion in new forms of video programs that has upended the television and film industries. The good ...
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