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Communication Strategies for Today's Managerial Leader by Deborah Britt Roebuck

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Chapter 4

Developing Written Communication Skills

As a managerial leader, you will spend your day engaged in various communication activities; however, many experts believe that written communication will constitute a majority of each day. Charles Cofie, managing director and CEO of Unilever Ghana, Ltd., believes your primary means of communicating with management is in writing. Although effective oral skills are important, he believes you should learn to think, write, and then speak, in that order.1 He emphasizes that your letters, e-mail messages, reports, and memos may be the only way you deliver an impression of yourself and your organization. In today’s international business world, you may never meet business associates face-to-face and ...

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