Acknowledgments

Thanks to my family and friends who continually support me in all I do. I am very appreciative of the many consultants and clients who shared their insights, stories, and advice over the course of this project. Special thanks go to the Boston College Carroll School of Management for welcoming me and especially to Dean Andy Boynton whose focus on teaching excellence has made a significant impact on my career. I also happily acknowledge my Boston College business communication students; their intelligence and curiosity energize me every day.

I owe the book’s outcome to many but especially to Debbie DuFrene, my patient editor, and to Rosie Gonzalez, my research assistant. For her expert review, guidance, and encouragement, I am beyond ...

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