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Communication Beyond Boundaries by Payal Mehra

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Chapter 2

Cultural Frameworks and Communication Styles

What gives man his identity no matter where he is born—is his culture, the total communication framework: words, actions, postures, gestures, tones of voice, facial expressions, the way he handles time, space, and materials, and the new way he works, plays, makes love, and defends himself.

—Edward Hall, 1976

Introduction

The western hegemony is now greatly diminished. The economic order is inclined toward a multipolar equilibrium. The emerging power centers include countries such as China, India, Brazil, South Korea, South Africa, and Turkey. Revolutionary changes in technology, trade, investment, and migration have hastened the speed of globalization; yet these have created effects similar ...

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