Phil Backlund
28Assessment of College-Level Communication Programs
Abstract: When done well, assessment can be a powerful force for positive change in the educational process. This chapter details the components of effective assessment of communication programs. Beginning with the background of assessment and its role and purpose, the chapter describes the place of assessment in student learning and its goal of improving the educational product delivered to students. Assessment is also at times confused with similar concepts, so the chapter compares and contrasts accreditation, accountability, and program review with assessment. The chapter then covers the tools and essential steps in developing an effective assessment. As communication has unique ...
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