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Communicating with Employees: Improving Organizational Communication

Book Description

Communication is an integral part of the work environment, and a well-conceived strategy will contribute to the success of any organization. Today, it is even easier to get your message across with e-mail, voice messaging, teleconferencing, and even video broadcasting. COMMUNICATING WITH EMPLOYEES was written to help you understand your organization's communication needs. This revised edition covers the best new thinking on organizational communication, and the array of new technologies available to make communicating easier and more effective.

Table of Contents

  1. Copyright
  2. Learning Objectives for COMMUNICATING WITH EMPLOYEES
  3. About the Author
  4. Preface
  5. INTRODUCTION
    1. Rethinking Your Role as a Communicator
      1. Raising the Profile of Communications
      2. The Manager's Day
  6. 1. Employee Communication and Engagement on the Job
    1. 1. The Importance of Employee Communications
    2. 2. Employee Engagement and Stock Price
    3. 3. Raising the Bar on Employee Engagement
    4. 4. Characteristics of an Engaged Workforce
    5. 5. Meeting Employees' Needs
    6. 6. Cultivating Unengaged Employees
      1. 6.1. Reengaging the "Not Engaged"
      2. 6.2. What About the "Disengaged"?
  7. 2. Analyzing Employee Communication in Your Organization
    1. 7. Ascertaining Your Organization's Practices
      1. 7.1. Walkarounds
      2. 7.2. Lunchroom Surveys
      3. 7.3. Informal Discussions
      4. 7.4. Communication Materials
      5. 7.5. Feedback Channels
    2. 8. Knowing Your Employees
      1. 8.1. Workforce Demographics
    3. 9. Changing Demographics = Changing Communications
  8. 3. Communicating to Engage Employees
    1. 10. Moving Employees Toward Action
    2. 11. Marketing Organizational Values
    3. 12. Step 1: Establish a Benchmark
      1. 12.1. Benchmark Your Own Objective
    4. 13. Step 2: Identify Information That Employees Need
    5. 14. Step 3: Identify Effective Channels
      1. 14.1. Senior Leadership
      2. 14.2. Communication Media
      3. 14.3. Informal Networks
    6. 15. Step 4: Develop a Communication Strategy
    7. 16. Step 5: Identify Factors That Could Impede Success
    8. 17. Step 6: Evaluate and Revise
      1. 17.1. Measuring Results
  9. 4. Your New Communications Toolkit
    1. 18. Matching the Tool to the Message
    2. 19. The Impact of New Technologies
    3. 20. Communication Preferences by Organizational Issue
    4. 21. Communicating Through Meetings
    5. 22. Using Print Media
    6. 23. Using Electronic Systems
      1. 23.1. The Question of E-Productivity
    7. 24. Getting Feedback on How You're Communicating
    8. 25. Putting It All Together
  10. 5. Improving Your Own Communication Skills
    1. 26. A Foundation Built on Credibility
    2. 27. Becoming a Better Listener
    3. 28. Communicating Face to Face
      1. 28.1. With Senior Management
      2. 28.2. With Employees
      3. 28.3. Cross-Cultural Groups
      4. 28.4. Networking
      5. 28.5. Schmoozing
      6. 28.6. Providing and Receiving Feedback
      7. 28.7. Storytelling
      8. 28.8. Negotiating
    4. 29. Internet-Based Audio-Video
      1. 29.1. Podcasts
      2. 29.2. Communicating on Camera
      3. 29.3. Conducting Meetings via the Web
    5. 30. Writing Skills Managers Need
      1. 30.1. E-Mail
      2. 30.2. Blogs
      3. 30.3. PowerPoint Presentations
      4. 30.4. Networking
      5. 30.5. Storytelling
  11. 6. Special Concerns in Employee Communication
    1. 31. Communicating with Virtual Teams
    2. 32. Communicating Internationally
    3. 33. Communication and Unions
    4. 34. Communicating Change
      1. 34.1. Recognize the Grief Process
      2. 34.2. Increase Face Time
      3. 34.3. Foster Recovery
  12. A. APPENDIX
    1. A.1. Summary
      1. A.1.1. A One-to-One Future for Employee Communication?
    2. A.2. Appendix to Part 1
      1. A.2.1. Issues and Answers
    3. A.3. Appendix to Part 3
      1. A.3.1. Case Study: Getting the Word Out Effectively Debrief
    4. A.4. Appendix to Part 4
      1. A.4.1. Case Study: The eBay Way
      2. A.4.2. Putting It All Together
    5. A.5. Additional Reading
      1. A.5.1. On the Web