Introduction
As creative actors in the world of digital product development, UXers and designers are expected to combine our training and experience in the pursuit of great outcomes. But all too often, the focus of that training and experience is on the technical aspects of creating design, leading us to fall short when it comes to the other important aspect of our roles: explaining our work to the people who are developing and paying for it.
When the technical side of the role takes all the focus, good design can end up being rejected because it’s not sold-in well enough for the buyers to see its value. In more extreme cases, the relationship between the business and the designer can be seriously harmed. The worst case of this the authors ...
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