Communicating The New: Methods to Shape and Accelerate Innovation

ACKNOWLEDGMENTS

Where to start? This has been more barn-raising than book writing.

I must first thank my husband, Tom Mulhern, my muse and my love. He is one of the most gifted communicators of The New that I know—and I'm not alone in that assessment. We met and fell in love on the job, and the thinking in this book is very much a product of our journey together. His support has been unflagging and his contributions incalculable.

To our boys, Joey and Dakota, for their patience, thoughtful encouragement, and restrained eye-rolling during this process.

To Hugh Musick, for his inexhaustible support for this project and his steady encouragement of me personally. Hugh's a talent in his own right. But he's also been instrumental to the promotion of ideas and others at the Institute of Design. Hugh's conviction around what matters is invaluable to all of us at ID, and to this book in particular.

I'd like to thank my editor, Margaret Cummins, for believing in a topic she wasn't sure anyone else would recognize and for putting money on a relatively unknown author. I believe that makes you a creator of The New, Margaret!

To Andy Parham—a central figure in this book—who takes risks every day, including sharing his inspiring story with an author he's never met. I hope others find his journey as remarkable as I do.

To all the practitioners who shared with me their wisdom and experiences, despite the many compelling reasons to say nothing at all. In an industry mired in nondisclosure agreements, ...