Chapter 10. Competitive Reviews
A document comparing one or more web sites to a set of criteria or design principles to illustrate or validate those principles. Often used as an input into the design process.
A competitive review is a document that analyzes other web sites, extracting lessons learned to inform subsequent design activities. There are lots of reasons to perform a competitive review:
• Find out how other people solved the same design problems.
• Validate desired features and priorities against a similar site.
• Explore approaches to solving similar problems.
“Competitive” may be a misnomer. Sometimes you can look at sites outside ...
Get Communicating Design: Developing Web Site Documentation for Design and Planning, Second Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
