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## Book Description

Go beyond spreadsheets and tables and design a data presentation that really makes an impact. This practical guide shows you how to use Tableau Software to convert raw data into compelling data visualizations that provide insight or allow viewers to explore the data for themselves. You’ll learn how to craft articulate and creative data visualizations with Tableau Desktop 8.1 and Tableau Public 8.1.

1. Preface
2. 1. Communicating Data
1. A Step in the Process
2. A Model of Communication
3. Three Types of Communication Problems
4. Six Principles of Communicating Data
1. Principle #1: Know Your Goal
2. Principle #2: Use the Right Data
3. Principle #3: Select Suitable Visualizations
4. Principle #4: Design for Aesthetics
5. Principle #5: Choose an Effective Medium and Channel
6. Principle #6: Check the Results
5. Summary
3. 2. Introduction to Tableau
1. Using Tableau
2. Tableau Products
3. Connecting to Data
1. The Tableau User Interface
2. Summary
4. 3. How Much and How Many
1. Communicating “How Much”
2. Communicating “How Many”
3. Summary
5. 4. Ratios and Rates
1. Ratios
2. Rates
3. Summary
6. 5. Proportions and Percentages
1. Part-to-Whole
2. Current-to-Historical
3. Actual-to-Target
4. Summary
7. 6. Mean and Median
1. The Normal Distribution
2. Summary
8. 7. Variation and Uncertainty
1. Respecting Variation
2. Variation Over Time: Control Charts
1. Anatomy of a Control Chart
2. How to Create a Control Chart in Tableau
3. Understanding Uncertainty
4. Summary
9. 8. Multiple Quantities
1. Scatterplots
1. Who Is Who?
2. Making it Exploratory
3. Adding Background Images
2. Stacked Bars
3. Regression and Trend Lines
4. The Quadrant Chart
5. Summary
10. 9. Changes Over Time
1. The Origin of Time Charts
2. The Line Chart
3. The Dual-Axis Line Chart
4. The Connected Scatterplot
5. The Date Field Type and Seasonality
6. The Timeline
7. The Slopegraph
8. Summary
11. 10. Maps and Location
1. One Special Map
2. Circle Maps
3. Filled Maps
4. Dual-Encoded Maps
5. Summary
12. 11. Advanced Maps
13. 12. The Joy of Dashboards
1. Dashboards in Tableau
2. A Word of Caution
3. Types of Dashboards
4. Summary
14. 13. Building Dashboards
1. Building an Exploratory Dashboard
1. Step 1: Design
2. Step 2: Sheets
3. Moving Things Around
4. Step 3: Annotations
5. Step 4: Objects
6. Step 5: Actions
7. Step 6: Formatting
8. Steps 7 and 8: Delivery and Results
2. Building an Explanatory Dashboard
3. Summary
15. 14. Advanced Dashboard Features
1. Animating Dashboards
2. Showing Multiple Tabs