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Communicate Like a Leader by Dianna Booher

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CHAPTER 3

Make Sure the Team Knows the Deliverables

The two words “information” and “communication” are often used interchangeably, but they signify quite different things. Information is giving out; communication is getting through.

SYDNEY J. HARRIS, HUMORIST

It’s not enough that you can answer the one question about what you’re “working on.” Are you sure your own team knows the outcomes they’re responsible to deliver?

In survey after survey, managers report that their team understands organizational goals and initiatives. Yet team members themselves say they do not. In a recent worldwide Gallup poll among 550 organizations and 2.2 million employees, only 50 percent of employees “strongly agreed” that they knew what was expected of them at ...

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