Chapter Five
Doing the Right Things
Becoming a Goal-Driven Organization
Focusing people on the right things is basically about good goal management, which is among the most powerful methods companies have to execute business strategies. Hundreds of studies have examined the impact of goal management on workforce productivity (see the discussion: “Goal-Setting Theory and Research: A Three-Hundred-Word Summary of More Than One Thousand Empirical Research Articles”). The common finding from this research is this: Employees assigned specific, difficult, yet achievable goals consistently outperform employees who are given no goals or nonspecific goals encouraging them to “do their best.”
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