Chapter 8. Building Business Value

“Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential.”

Thomas Watson Jr.

In This Chapter:

Organizations today are under pressure to adopt new technology quickly. They want the agility to add business partners and reach new markets, yet at the same time they want stability, scalable growth, and cost containment—all in the blink of an eye. This can make it hard to justify the steady, consistent usage and long-term investment that a common information model requires. This chapter discusses approaches to both build and demonstrate the business value delivered by a common information model.

Complex Organizations

An organization is not a single mind. ...

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