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Commercializing Great Products with Design for Six Sigma

Book Description

Optimize Every Stage of Your Product Development and Commercialization

To remain competitive, companies must become more effective at identifying, developing, and commercializing new products and services. Design for Six Sigma (DFSS) is the most powerful approach available for achieving these goals reliably and efficiently. Now, for the first time, there's a comprehensive, hands-on guide to utilizing DFSS in real-world product development.

Using a start-to-finish case study, a practical roadmap, and easy-to-use templates, Commercializing Great Products with Design for Six Sigma shows how to optimize every stage of product commercialization. Drawing on a combined sixty-five years of product experience, the authors show how to make better product and portfolio decisions; develop better business cases and benefits assessments; create better concepts and designs; scale up manufacturing more effectively; and execute better launches.

Learn how to

  • Establish infrastructure to support successful commercialization

  • Use Stage-GateĀ® processes to minimize risk and optimize the use of people and resources

  • Create better plans: Segment markets, define product value, estimate financial value, and position new products for success

  • Capture the "Voice of the Customer," analyze it, and use it to drive development

  • Choose the right tools: Ideation, Pugh Concept Selection, QFD, TRIZ, and many more

  • Develop better products and processes: Process Maps, Cause and Effects Matrices, Failure Modes and Effects Analysis, Statistical Design and Data Analysis Tools, and more

  • Test and improve product performance and reliability

  • Perform Post Mortems and apply what you've learned to your next project

  • Whether you're an executive, engineer, designer, marketer, or quality-control professional, Commercializing Great Products with Design for Six Sigma will help you identify more valuable product concepts and translate them into high-impact revenue sources.

    Table of Contents

    1. Title Page
    2. Copyright Page
    3. Contents
    4. Preface
    5. Acknowledgments
    6. About the Authors
    7. Section I: Getting Started
      1. Chapter 1. What Is Design for Six Sigma?
      2. Chapter 2. The Business Case for DFSS
      3. Chapter 3. Six Sigma Financial Metrics
      4. Chapter 4. Project Identification and Portfolio Management
      5. Chapter 5. Stage-Gate Processes
      6. Chapter 6. Project Management
    8. Section II: Preparing the Business Plan
      1. Chapter 7. Business Plan Overview
      2. Chapter 8. Market Segmentation
      3. Chapter 9. Identifying Market Opportunities
      4. Chapter 10. Defining Product Value
      5. Chapter 11. Estimating Financial Value
      6. Chapter 12. Product Positioning
    9. Section III: The Voice of the Customer
      1. Chapter 13. Concept Development
      2. Chapter 14. Developing the Interview Guide
      3. Chapter 15. Conducting Customer Interviews
      4. Chapter 16. KJ Analysis
      5. Chapter 17. Relative Importance Survey
      6. Chapter 18. Ideation
      7. Chapter 19. Pugh Concept Selection
      8. Chapter 20. QFD
      9. Chapter 21. TRIZ
      10. Chapter 22. Critical Parameter Management
    10. Section IV: Product/Process Development
      1. Chapter 23. Process Mapping
      2. Chapter 24. Cause and Effects Matrix
      3. Chapter 25. Failure Modes and Effects Analysis
      4. Chapter 26. Statistical Analysis Tools Overview
      5. Chapter 27. Measurement Systems Analysis
      6. Chapter 28. Process Capability
      7. Chapter 29. Tools for Data Analysis
      8. Chapter 30. Design of Experiments
      9. Chapter 31. Robust Design
      10. Chapter 32. Mixture Experiments
      11. Chapter 33. Seeking an Optimal Solution
      12. Chapter 34. Design for Reliability
      13. Chapter 35. Statistical Tolerancing
      14. Chapter 36. Production Scale-up
      15. Chapter 37. Control Plans
    11. Section V: Product Launch and Project Post-Mortem Analysis
      1. Chapter 38. Product Launch and Project Post-Mortem Analysis
    12. Appendix A. Glossary
    13. Appendix B. Abbreviations
    14. Index
    15. Footnotes
      1. Chapter 1
      2. Chapter 2
      3. Chapter 3
      4. Chapter 5
      5. Chapter 9
      6. Chapter 10
      7. Chapter 12
      8. Chapter 13
      9. Chapter 16
      10. Chapter 19
      11. Chapter 20
      12. Chapter 21
      13. Chapter 25
      14. Chapter 27
      15. Chapter 31
      16. Chapter 34