Summary
Abstract
This chapter summarizes and concludes the book.
Keywords
conclusion
summary
data mining
methodology
web data
golden nugget
This book has described the basic elements and some of the more advanced aspects of commercial data analysis. Clearly, a significant amount of time has to be dedicated to the definition phase and the adequate preparation of the data in order to guarantee the quality of the analysis and modeling phases.
A key aspect is choosing a deployment method for the data mining results that corresponds to business needs, with the simplest being Query and Reporting, followed by Executive Information Systems (EIS), integrated Customer Relationship Management Systems (CRMs) and the more sophisticated option of Expert Systems ...
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