CHAPTER 19

Adaptation in the Bronze Age

With the exception of the 1960s animated cartoons and assorted licensed merchandise, Marvel Comics hadn’t spread into other media. That would change in the 1970s … with varying degrees of success. But it would be DC that would define the adaptations of the 1970s when Christopher Reeve made you believe a man could fly.

The Incredible Hulk

The familiar strains of “the Lonely Man” theme are forever etched in pop culture (most recently parodied on Seth MacFarlane’s Family Guy as Stewie began a journey). It accompanied Bill Bixby as he walked the lonely road towards his next adventure, forever seeking the cure to his affliction that caused him to turn green and rip all of his clothes off (except for his pants) ...

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