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Comics for Film, Games, and Animation by Tyler Weaver

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CHAPTER 15

The No-Prize Marching Society

The Comics Fans

As content creators today, engaging our audience with behind-the-scenes info, real-time updates and one-on-one interaction via social media, and establishing a back-and-forth dialog is standard practice. It’s a simple truth: if you want to survive in today’s media landscape, you need your fans, and you have to know how to market yourself as a genuine character and brand.

In the mass media heyday in which comics found themselves during the Silver Age, this was a completely foreign concept. Television was a one-way communication form: whatever you saw is what you got. Movie stars and directors? The maximum engagement you could expect from them was maybe an autographed picture (signed by ...

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