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Comic-Con and the Business of Pop Culture: What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment by Rob Salkowitz

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FRIDAY:

ESCAPEVELOCITY

As Friday morning dawned and we began feeling the effects of the past several days of round-the-clock activity, the reality that there were still three more full days of Comic-Con ahead hit us. The event sprawls, not just over space, but over time as well.

On Friday, the crowds would be fortified by a new contingent of folks driving down from LA for the day or the weekend as we headed toward the peak turnout of more than 130,000. We had a few panels we wanted to attend, but we dreaded the likelihood of spending hours in lines. My plan was to spend most of the morning walking the exhibit hall talking to artists, particularly ...

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