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Comic-Con and the Business of Pop Culture: What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment by Rob Salkowitz

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THURSDAY:

LIFTOFF

On Thursday morning, Comic-Con begins in earnest. The focus shifts from the nuttiness of the exhibit hall to the crowded schedule of programming that takes place in meeting rooms throughout the convention center and the adjoining hotels. This is where Comic-Con performs the alchemy that unites fans with the objects of their affection while reminding creators of their power to inspire imagination.

Programs fall into several categories: spotlights, in which one creator (often a special guest of the Con) is interviewed or holds forth on his life, work, and personal interests; panels, featuring anything from a group of experts to ...

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