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Comic-Con and the Business of Pop Culture: What the World’s Wildest Trade Show Can Tell Us About the Future of Entertainment by Rob Salkowitz

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WEDNESDAY:

PREVIEW

On the morning of Tuesday, July 19, we headed to Sea-Tac airport for our flight to San Diego. In the departure lounge, we scanned the crowd of families, business travelers, and vacationers for the telltale signs of membership in the tribe of True Believers.

Tuesday was a bit early; the real crowds start to gather on the morning and afternoon flights on Wednesday. Still, we were not alone. There in the corner was a big guy with bushy sideburns, wearing an XXL Green Lantern T-shirt over cargo shorts and sneakers, with an art portfolio on the chair next to him. Probability of Con attendance: greater than 99 percent. A few seats ...

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