J.B. Hutchings, The University of Leeds, UK
This chapter tells the story of food colour, how it evolved and how essential it is to our survival as human beings. Colour and appearance are powerful generators of expectations that may be commercially exploited for good or ill as powerful halo effects lead to ethical problems. The importance of these attributes extends from the food itself to its packaging as well as to the consumption environment. Disciplined assessment and measurement techniques are available for a complete understanding of the consumer response to all aspects of food appearance.
The colour and visual appearance of the food ...