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Colour Design by J Best

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19

Colour trends and selection in fashion design

J.A. King,     De Montfort University, UK

Abstract:

Colour has always been of significance in the fashion industry and has entered our everyday language to conjure up images of particular garments appropriate for specific situations: the little black dress; the crisp white shirt; the perfect blue jeans; the sober grey suit. Such associations between colour and garments cross cultural boundaries too, with many brides around the world insisting on a white wedding even if their own culture demands a very different form of traditional dress and colour codes. This chapter will aim to introduce specific practices adopted by the fashion industry in recent decades. It will also examine the colour lifecycle ...

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