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Colour Design by J Best

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14

Understanding and forecasting colour trends in design

M. Hidefi,     Colour and Trends Consultant, Canada

Abstract:

This chapter discusses colour trends, the main influences that affect colour trends, the importance of colour trends in design and material and the interaction of colour trends with our daily consumption or conservation of design. It also sheds light on the colour forecasting process and its implication when it comes to predicting consumer demand, improving saleability of products and appealing to a diverse target audience.

Key words

colour trends

influences on colour trends

interaction of colour trends with consumption or conservation of design

colour forecasting

14.1 Introduction

What do we mean by colour trends and ...

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