O'Reilly logo

Colour Design by J Best

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

5

Understanding colour perception and preference

A. Hurlbert and Y. Ling,     Newcastle University, UK

Abstract:

Colour is a critical cue for many vital behavioural tasks: material identification, object recognition and social–sexual signalling. Given the importance of the behavioural uses of colour, and the known perceptual and physiological properties of colour vision, it is likely that preference for coloured objects drives preference for colours themselves. The underlying universality in patterns of human colour preference (liking for blue, dislike for yellow and yellow–green) supports the notion of evolved emotional responses to colour. More recent studies demonstrate both universality and individuality of colour preference, as well ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required