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Color Design Workbook by AdamsMorioka

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Chapter 6:Color Talk

Many designers have difficulty articulating the rationale behind their color systems. At times, this is a result of having chosen a particular palette out of instinct. Choices made intuitively are hard to verbalize. In other instances, language for discussing the subtleties of tints and shades of hues and various color interactions simply escapes them. Nevertheless, talking about color with clients remains an important part of the design process.

“If one says “red” (the name of the color) and there are fifty people listening, it can be expected that there will be fifty reds in their minds. And one can be sure that all these reds will be very different.”—Josef Albers

What is your favorite color, and why?The pattern shown ...

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