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Color: A Photographer’s Guide to Directing the Eye, Creating Visual Depth, and Conveying Emotion by Jerod Foster

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Chapter 6. Culture and Color

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ISO 100, 1/200 sec., f/8, 70mm lens

What do you think about when someone mentions the country India? Mexico? The city of Santa Fe? What about your own city or town? Among many other things, you think, consciously or unconsciously, about the color that typically represents those places. I’ve never been to India, but based on my colleagues’ work, I understand that color appears differently there than in the United States.

Whether or not you’ve spent any time studying it, color is important to every culture and subculture in the world. So, not only is color a subjective, highly personal facet of life, it is also defined ...

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