6
Creative Abrasion
John Lasseter has a saying: “Art challenges technology. Technology inspires art.” Part of the magic of Pixar is that these two disciplines bump up against each other and create something better than either could create by itself.
—Greg Brandeau, then head of systems, Pixar Animation Studios
Creative abrasion is the first of the three core capabilities that enable a group to innovate.1 It is the ability to develop a marketplace where rich diverse ideas compete through discourse and debate. Possible solutions emerge from a series of sparks, not from a single flash of insight, as group members play off one another, each member's contribution inspiring the next.
Abrasion refers to the process of two or more substances rubbing ...
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