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Beyond Purpose: Values and Rules of Engagement
In our business, we constantly have to create new things. You need confidence. You need to know that your partners believe in you and if you are stuck, they'll help you work out a new or better solution. We're a group of people who always bare a piece of our souls in our work, and we know how important it is to continually nourish each other.
—Kit Hinrichs, Pentagram partner
Kit Hinrichs was making last-minute changes to the presentation he would make the next day. It was evening in Jackson Hole, the Wyoming ski resort where he and fellow partners of Pentagram, the international design firm, were holding their semiannual partners' meeting.
Hinrichs, a graphic designer, was going to present ...
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