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Cognitive Interviewing Methodology

Book Description


Providing a comprehensive approach to cognitive interviewing in the field of survey methodology, Cognitive Interviewing Methodology delivers a clear guide that draws upon modern, cutting-edge research from a variety of fields.

Each chapter begins by summarizing the prevailing paradigms that currently dominate the field of cognitive interviewing. Then underlying theoretical foundations are presented, which supplies readers with the necessary background to understand newly-evolving techniques in the field. The theories lead into developed and practiced methods by leading practitioners, researchers, and/or academics. Finally, the edited guide lays out the limitations of cognitive interviewing studies and explores the benefits of cognitive interviewing with other methodological approaches. With a primary focus on question evaluation, Cognitive Interviewing Methodology also includes:

  • Step-by-step procedures for conducting cognitive interviewing studies, which includes the various aspects of data collection, questionnaire design, and data interpretation

  • Newly developed tools to benefit cognitive interviewing studies as well as the field of question evaluation, such as Q-Notes, a data entry and analysis software application, and Q-Bank, an online resource that houses question evaluation studies

  • A unique method for questionnaire designers, survey managers, and data users to analyze, present, and document survey data results from a cognitive interviewing study

  • An excellent reference for survey researchers and practitioners in the social sciences who utilize cognitive interviewing techniques in their everyday work, Cognitive Interviewing Methodology is also a useful supplement for courses on survey methods at the upper-undergraduate and graduate-level.

    Table of Contents

    1. Foreword
    2. Acknowledgments
    3. Contributors
    4. 1 Introduction
      1. 1.1 Cognitive Interviewing Methodology
    5. 2 Foundations and New Directions
      1. 2.1 Introduction
      2. 2.2 Sociology and the Interpretivist Tradition
      3. 2.3 New Directions: Interpretation and Cognition
      4. 2.4 Methodological Implications for Cognitive Interviewing
      5. 2.5 Conclusion
    6. 3 Data Collection
      1. 3.1 Introduction
      2. 3.2 Cognitive Interviewing Study Sample
      3. 3.3 The Cognitive Interview
      4. 3.4 The Role of Interviewer
      5. 3.5 Conclusion
    7. 4 Analysis
      1. 4.1 Introduction
      2. 4.2 Analysis of Cognitive Interviews: Overview
      3. 4.3 Analytic Steps for Cognitive Interviews
      4. 4.4 The Benefits of a Complete Analysis
      5. 4.5 Conclusion
      6. Note
    8. 5 Assessing Translated Questions via Cognitive Interviewing
      1. 5.1 Introduction
      2. 5.2 Why Use Cognitive Testing in Multilingual Survey Research
      3. 5.3 Translation and Translation Assessment Procedures
      4. 5.4 Cognitively Testing Translations of Survey Questions
      5. 5.5 Problems Uncovered by Cognitive Testing of Translations
      6. 5.6 Conclusion
      7. Note
    9. 6 Conveying Results
      1. 6.1 Introduction
      2. 6.2 Contents of a Cognitive Interviewing Report
      3. 6.3 Characteristics of a Cognitive Interviewing Report
      4. 6.4 Conclusion
    10. 7 Case Study: Evaluation of a Sexual Identity Question
      1. 7.1 Introduction
      2. 7.2 Background
      3. 7.3 Case Study: Cognitive Interviewing Evaluation of the National Health Interview Survey Revised Sexual Identity Question
      4. 7.4 Case Study Findings
      5. 7.5 Conclusion
      6. Notes
    11. 8 Analysis Software for Cognitive Interviewing Studies: Q-Notes and Q-Bank
      1. 8.1 Introduction
      2. 8.2 Q-Notes Analysis Features
      3. 8.3 Project Management Features
      4. 8.4 Q-Bank: Making Cognitive Interview Findings Publicly Accessible
      5. 8.5 Q-Bank Features
      6. 8.6 Q-Bank: Challenges for the Past and Future
      7. 8.7 Conclusion
      8. Note
    12. 9 Cognitive Interviewing in Mixed Research
      1. 9.1 Introduction
      2. 9.2 The Mixed Research Paradigm: Characteristics and Design
      3. 9.3 Mixed Method Research and Survey Question Evaluation
      4. 9.4 Conclusion
    13. 10 Conclusion
      1. 10.1 Introduction
      2. 10.2 Summary of Practices
      3. 10.3 New Directions
    14. Key Concepts
    15. Question Evaluation Resources
      1. Online Resources
      2. Checklists and Standards
      3. Academic Journals
      4. Professional Organizations/Meetings
    16. References
    17. Index
    18. End User License Agreement