CHAPTER FOUR
Be Assertive:Know How to Communicate Effectively
Almost every writer on leadership issues emphasizes how important it is for leaders to be effective communicators. I believe effective communicators are people who know how to be assertive—in every aspect of their communication, they express their thoughts, beliefs, and feelings in honest, direct, and appropriate ways. Their ability to communicate assertively flows from their emotional intelligence.
Leaders who are assertive communicators are comfortable with themselves and project a confident image. They use good body language and know how to engage people by making eye contact without getting in the other person’s face. They are interested in others, ask questions, and actively listen ...
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