One person's passion creates momentum in a project or a career. Multiply that passion up into a family, team, group, organisation or nation, and it can become extraordinarily infectious and a powerful agent for change. Great organisations, whatever their size, combine and harness individuals talents in ways that acknowledge individual contribution as part of greater successes.
You can guide clients to build visions and mission statements, strategies and plans that:
Why do some visions remain just a loose, intangible concept while others create enthusiastic followers who make them happen? Although many factors affect business success, great visions engage and motivate people when they incorporate a sense of passion and purpose that enables everyone to access their own passion and purpose. (Great vision statements are also likely to engage people by adopting sensory-specific language. You can read more in Chapters 2 and 6.)
Vision statements aren't limited to the business world. What would it be like to have a family vision statement or one for your ...