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Coaching with NLP For Dummies® by Kate Burton

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Identifying the Stakeholders Who Matter

In any community in which you live or work, you connect with different people – friends, family, colleagues and others. Having strong relationships with others acts as a tremendous resource in tough times.

In the business world, stakeholders are those people who have a stake in the business or project. Business stakeholders may include:

  • Customers – both internal (if you provide support services such as IT, finance, human resources or facilities) and external (where you deliver products or services).
  • Employees, bosses, peers, business partners, colleagues.
  • Suppliers of services and products.
  • Investors and shareholders with a financial interest.
  • Members of the media, including journalists and industry analysts.
  • External agencies and officials, such as regulatory bodies or non-executive directors.
  • Members of professional groups.

image Stakeholders extend beyond an organisational context to include all areas of your clients' lives, including personal connections. Clients may not have considered friends and family as stakeholders before, but you can encourage them to consider their personal relationships, such as:

  • Spouse or life partner.
  • Family members.
  • Friends.
  • Professional supporters, such as a doctor, solicitor, financial adviser and personal coach.
  • Community groups focused on specific hobbies, sports, schools, political affiliations, or volunteer ...

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