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Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives by Keith Rosen

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CONCLUSION

FINAL THOUGHTS ON BEING AN EXECUTIVE SALES COACH

At this point, I hope you are feeling much more confident about making the transition from manager to executive sales coach. You can now decode and eliminate the myths and misconceptions about managing and coaching that weigh you down, cause improvement paralysis, or make you vulnerable to being held hostage emotionally by your staff.
Please realize this process is not going to be easy nor is it going to happen overnight. If it were easy, then everyone, including your competition, would be doing it. (What a great way to develop an immediate edge over your competitors!) So, if you don’t fully internalize these first lessons completely, that’s perfectly natural. After all, you’ve been married to your current way of thinking and operating system for a while now (your whole life).
Training to become a master at coaching requires the same time, commitment, patience, practice, and diligence that would be required to become a professional athlete, entertainer, or musician. Give yourself some time to get comfortable with your new approach. Remember, it’s the repetition of consistent, productive actions that will generate the consistent, productive results you want.
I hope this book has opened your eyes to the changes you need to make so that you can get your team to perform like champions. Awareness is the first step. Now that you’re aware of what needs to be done, it is up to you to implement the strategies that you have ...

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