CHAPTER FIVE
DEMYSTIFYING THE COACHING MYSTIQUE
Any good leader wants to get better. To improve, leaders have attended seminars, read books, shadowed colleagues, received formal (and informal) feedback, and taken on new assignments. In recent years, coaching has been the rage. So much so that it has almost become all things to all people. Coaches have ranged from being trained professionals to executives between jobs. As coaching broadens both in content (what is being coached) and process (who is doing the coaching), it becomes more difficult to help executives improve through coaching. In the complex landscape of coaching, executives have a more difficult time answering the questions: What can I expect ...
