CHAPTER 10
Coaching Benefits and the Return on Investment
Coaching is not an inexpensive undertaking. It can, in fact, be perceived as a costly proposition, in terms of both the money spent and the time involved. Some companies view the cost of providing coaching and other leadership development activities as a waste of money or as an unnecessary use of resources. Fortunately, this is not the case with the companies I interviewed. They recognize that company growth is dependent on the development of key talent. However, these companies, and others, do want to know why they are undertaking coaching initiatives and how they will know whether or not these initiatives are successful. In short, they want to see tangible evidence of the return ...
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