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Coaching Across Cultures: New Tools for Leveraging National, Corporate and Professional Differences by Philippe Rosinski

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Chapter 6How to Leverage Our Definitions of Identity and Purpose

How do you define your identity and what is your purpose in life?

Being/Doing—Individualistic/Collectivistic

Being: Stress living itself and the development of talents and relationships

Doing: Focus on accomplishments and visible achievements

Individualistic: Emphasize individual attributes and projects

Collectivistic: Emphasize affiliation with a group

Being human signifies, for each one of us, belonging to a class, a society, a country, a continent and a civilization.1

—Claude Lévi-Strauss

Who are you? Coaches need to be prepared for a range of responses to this essential question. The choice is culturally dependent and tends to fall along two primary axes: “being-doing” and ...

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