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Coaching Across Cultures: New Tools for Leveraging National, Corporate and Professional Differences by Philippe Rosinski

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Chapter 3The Cultural Orientations Framework

To integrate culture into coaching, what is needed first is a language to talk about culture. Without language, it is as if cultural reality does not exist. Eskimos possess a myriad of words to describe varieties of snow, for example. Most of us don’t master that language and are therefore unable to decipher subtleties. The same is true for every discipline and human activity. For the unaware, a tennis serve is just a serve. But for a connoisseur, you have the topspin, slice, and flat versions. You can serve into the body, wide on the backhand or forehand sides, and so on.

Language is essential, but the problem is that culture is a vast subject. There are an almost infinite number of possible values, ...

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