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Co-Create by Steve Martin

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CHAPTER 1

The Co-Create Model—A Map for the Journey

When we were developing the Co-Create model, we asked ourselves how we could combine what we felt was most important (the ideas) with best practices from project management, change management, and team development. We continued to tweak the model until we felt we had an excellent practice. This chapter describes the four underlying ideas and then uses six distinct phases to help teams achieve results.

Figure 1.1 offers a visual description of the Co-Create model. At first, it might look a bit complicated, but it is actually very straightforward. There are six phases that teams use to launch and complete projects and produce results. These six phases are highlighted in Figure 1.2 and include ...

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